Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.
Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimisation.
Specific Marketing Strategies
There are specific marketing strategies that apply uniquely to Internet marketing. If you’re not staying on top of these Internet marketing strategies and implementing them, your website will not get traffic and you’ll miss out on one of the most efficient, lucrative sources of new customers for your business.
One of the stumbling blocks keeping most local business owners from using online marketing strategies to grow their customer base is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most business owners that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new — especially something that’s constantly evolving.
Ask yourself a few questions:
- What are long-tailed keywords?
- What is keyword density?
- What is Web 2.0?
- How do you set up an autoresponder?
- How do you change the tags on your website?
- How do you create videos and audios for your website?
If you are like most business owners, you can’t answer these questions with much certainty. That is absolutely normal. You’ve wisely spent your time focusing on other aspects of your business — the ones that were crucial for you to master. But now you need to learn more! Finally, the time has come for average local business owners to discover exactly what needs to be done in order to effectively put an online marketing plan in place for their businesses.
We Bring Tried and Tested Internet Advertising Expertise and strategies to Business Owners
Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve.
If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website and ultimately your product). We learn about your business and what you are and are not doing on the Internet already.
We build you a custom plan to dominate your market