Quick Win for Your Business: Convert Your Unconverted Leads!
Part of your marketing strategy should be putting time aside to review all the leads that came in but were not converted straight away, or were skimmed over and not fully followed up.
These are your unconverted leads.
These leads will have shown a level of interest, maybe they emailed, phoned, downloaded a lead magnet, they may even be just a pixel in your marketing audience!
But they are still potential leads, and a marketing plan should be formulated to catch up with these leads.
These leads may not have been in a position to convert at first touch point, but may now be ready to come onboard as a customer.
Even leads from a year ago or more should be considered for follow up.
Consumers are now spending many hours, days or weeks researching for a product or service, jumping from channel to channel, until they decide on a purchase.
The company that keeps following up, and chasing for the business, has more chance of winning.
In this climate, keeping marketing costs down, and swapping your time to follow up will often gain new relationships and even sales!
You can email, call or match your contact audiences in your advertising platforms, to reach out to prospects.
As an incentive, you could offer welcome back discounts, bundles or other offers to enthuse your prospects to convert.