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Google Ads

It is important to realise that a well thought out PPC (pay per click) campaign can align closely with your current marketing strategies and objectives. Google Ads can be used to align with different stages of the sales funnel.

Close monitoring of campaigns can quickly optimise key performance metrics, from click through rate (CTR) to realising the actual cost of customer acquisition. Winning campaigns can be identified and extra investment used to maximise these campaigns.

Well organised and structured ad text encourages customers to click the ad to drive traffic to your website


Google Ads can complement traditional SEO marketing, to enable more positions on page one and help with the overall “quality score” of the website.

Tools will be used to analyse competitor campaigns to help see “what is working now” to help ensure campaigns successful from the beginning.

Before you start building your campaigns, it’s important to develop a plan for your Ads advertising. Think hard about your business and what you want to accomplish with your ads.

For instance, how much you are willing to spend to acquire a new customer or prospect. These are similar questions to consider for all PPC advertising channels, for instance Facebook ads.

When you’re creating your campaigns, ask yourself the following questions to get a better picture of how you should set them up to maximize your Ads success:

  • What does your business offer?
  • How is your business different from your competitors?
  • What do you want to achieve from your advertising?
  • How much do you want to spend a month?
  • Who is your core audience?
  • Where do you provide services?

Grow your business with Google Ads


Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

Show up when people search for what you offer.

Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

No long term contract, month to month

Limited time offer: free technical website analysis



MCR Marketing

Tel: 0161 820 8707

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