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Your Value Proposition

October 21, 2020 By mcrmarketing

Top Offer Components to Consider

For each offer component consider what you currently offer and what you could offer, to maximise the potential of your offer.

Product or service

Associated services or products

Logistics

Deliverability / Availability

Customer / Technical Support

Selection / Convenience

Risk Reversal / Guarantee

Warranty / Policies

Bonuses

Terms

Pricing

Quality

Perceived Value

Status

Reputation

Joining The Club

Branding

Delivery

Performance

Scarcity (Uniqueness)

Ideally you need to include a selection of these in your offer/USP/value proposition and general marketing.

Filed Under: Value Proposition Tagged With: Offer, USP, Value Proposition

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