Top Offer Components to Consider
For each offer component consider what you currently offer and what you could offer, to maximise the potential of your offer.
Product or service
Associated services or products
Logistics
Deliverability / Availability
Customer / Technical Support
Selection / Convenience
Risk Reversal / Guarantee
Warranty / Policies
Bonuses
Terms
Pricing
Quality
Perceived Value
Status
Reputation
Joining The Club
Branding
Delivery
Performance
Scarcity (Uniqueness)
Ideally you need to include a selection of these in your offer/USP/value proposition and general marketing.
